Columnist sees Google, not Apple, as the future of high tech

I love Apple. I have an iPhone and a MacBook, and I am intrigued to see what the “new thing” will be from their offices in Southern California.

Steve Jobs was one of the great innovators of our time, and his ingenuity will not likely be surpassed in this generation.

Steve Jobs’ death in 2011 left the tech giant without a grand leader who can craft a future.

Apple products have become stale in their innovation. It seems as if they are just rehashing old ideas.

That kind of thinking will not last in the fast-paced world of technology.

Another tech company is poised to take Apple’s place.

Google started off as a purveyor of new search technologies to connect people to the web
in a faster and more efficient way.

For years, Google stayed in their niche, doing search engine work and rarely stepping outside of that idea.

In the last decade, Google has launched a wave of different services ranging from email to detailed satellite images of the Earth.

The kicker to Google’s success is that they offer many of their services for no financial cost to the consumer.

Their massive amount of wealth from targeted advertising allows them to draw in a consumer base to their free products, creating a
culture of people who wouldn’t know what to do without these services.

Google also has non-Internet projects. The Android mobile operating system, for instance, has been a solid alternative to iOS.

Google also has started making hardware like the Chromebook
and the upcoming “heads up display” glasses called Google
Glass.

There also are rumors circulating that eventually Google will make the leap into developing a full operating system for personal computers.

The federal government has even reached out to Google for help on figuring out how to make the Affordable Care Act website run with so much traffic. Every company lives and dies, and it seems that Apple is dying and Google is on the rise.

The massive amount of wealth and the influx of new ideas into Google will ensure they are the undisputed king of the tech world by the end of the decade.