By Rachel Morse, Staff Writer
About 15 officials arranged for the focus group, said Christine Eddington, director of communications and marketing.
The university is in the process of updating its slogan in a $30,000 campaign to give the school a fresh image.
“There was a collective thought that we need to revisit our marketing strategy,” she said.
Elizabeth Scarborough, CEO of SimpsonScarborough, the company assessing the school’s brand, facilitated the focus group by asking participants a variety of open-ended questions about the university’s selling point.
“What you are getting is what we need to sell to prospective students,” she said.
Pick up this Wednesday’s issue of The Campus for the full story!